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Making ‘Dive into Color’

Guest post by Olivia Vane

‘Dive into Color’ is an interactive timeline for exploring the Cooper Hewitt collection by colour/colour harmony and time. It is exhibited in ‘Saturated: The Allure and Science of Color’ 11 May 2018 – 13 Jan 2019.

Since spending time at Cooper Hewitt last year on a fellowship, I returned to London where I’m a PhD student at Royal College of Art (RCA) in Innovation Design Engineering supervised by Professor Stephen Boyd Davis. At Cooper Hewitt, I developed a prototype timeline tool for visualising the museum collection by tags.

This post describes further work on that prototype, shifting the tool to exploring the collection by colour. As a curator explained: “[visualising by] colour, I think, is useful for the purposes of the study of the taste for different colours, but it’s also a more interesting exercise for the public just to be able to do and get pleasure out of.” Colour is enjoyable – it’s eye-catching and vibrant – and it offers a visual, intuitive way to explore a digitised collection without needing specialist knowledge. With a design collection like Cooper Hewitt’s, tracing colour through history is also interesting for looking at fashions and innovation in colour technology.

I’ve been asked a few times recently what my process is for designing visualisations. So in this post I’m going to step though the early prototypes and retrace my design decisions. Along the way, I will talk over practical points for working with colour (and colour harmonies!) in collection data, and working between digital and artist colour systems.

Previous colour-collections visualisations
Colour has previously been used both as a facet for search and for visualising collections. Geoff Hinchcliffe’s ‘Tate Explorer’ offers colour as a search facet paired with a timeline. This prototype from the Swedish National Heritage Board (write-up forthcoming) combines colours and tags for exploring a fashion collection. Richard Barrett-Small’s ‘ColourLens’ searches over Rijksmuseum and Walters Art Museum data by colour with a graphic for each item visualising its colour proportions. And Google Arts & Culture’s ‘Art Palette’ is a search engine that finds artworks based on a chosen colour palette.

Collections visualised by colour include the Library of Congress, where Laura Wrubel created this tool for overviewing the colour palettes of objects over a collection and Jer Thorp visualised the colour names present in the titles of works. Also using Cooper Hewitt data, Rubén Abad created this visualisation of the colours present by decade in Cooper Hewitt’s objects. Lev Manovich has visualised artworks, for example Mondrian and Rothko paintings, by colour characteristics including hue and saturation. Everardo Reyes visualised Paul Klee’s paintings by hue. And Brian Foo’s visualisation of the New York Public Library digitised collection has an option to organise items by colour.

I was interested to explore colour alongside the time dimension. And since Cooper Hewitt was preparing for an exhibition, ‘Saturated’, focusing on colour theory and design, I was intrigued to see if I could trace colour harmonies across the collection.

Colour harmonies are combinations of colours that are pleasing to the eye. The relative positions of colours in a colour wheel can be used to describe different harmonies like complementary colours (opposites on the colour wheel), or analogous colours (neighbours on the colour wheel). Artists and designers create different visual effects and contrasts with different harmony types.

Colour harmony examples, image from studiobinder

Extracting colours across the Cooper Hewitt collection
It’s already possible to search by colour on Cooper Hewitt’s collection site. Colour data was extracted using Giv Parvaneh’s great tool RoyGBiv (described in this Cooper Hewitt Labs post). Roughly, RoyGBiv works by checking the colour value of each pixel in an image, clustering colour values that are similar enough to be considered the same and returning up to 5 dominant colours in an image.

The colours extracted from Cooper Hewitt’s collection with RoyGBiv are good on the whole, but errors sometimes occur. The background colour is sometimes picked up. The effect of light and shadow on a 3D object can introduce multiple, illusory colours:

As always there are quirks working with digitised collections, like these Dutch tiles which had coloured stickers on them when they were photographed:

Or lace photographed against a dark background for contrast:

Since the possible number of unique colours extracted across the collection is huge, searching by colour on the Cooper Hewitt website is simplified by snapping extracted colours to the closest value in a standardised palette (the default is the CSS4 web colour palette, but the CSS3 and Crayola palettes are also options). On the Cooper Hewitt website, you can search the collection by 116 CSS4 colours. Both the original and ‘snapped to’ colour palettes are available in the Cooper Hewitt data – all stored as hex codes (six hexadecimal digits representing the levels of red, green and blue).

Prototyping
As a first step, I adapted my code to visualise collection items matching a CSS4 colour on a timeline (see visualisations below).

Although Cooper Hewitt has an API (an Application Programming Interface: a way for someone to make use of Cooper Hewitt’s data through a set of pre-defined requests made over the web), there is no method for returning all the objects matching a colour. Instead, I used collection data Cooper Hewitt had put on GitHub – an argument for institutions to offer both!

‘Orangered’

‘Steelblue’

‘Olivedrab’

I then started exploring how I might visualise objects featuring a colour harmony, first trying complementary colours (opposites on the colour wheel).

I initially tried to do this by matching a chosen CSS4 colour with the nearest CSS4 colour of opposite hue. The HSL and HSV (hue, saturation, lightness/value) colour systems define hue as an angle round a circle (0-360°), so I inverted hues by converting hex codes to HSL. The visualised results were unsatisfying though, as often the search failed to find any matches. This doesn’t mean to say there was a lack of objects with complementary colours, but that my search was too precise (and artificially precise since which CSS4 palette colours you can consider to be complementary is fuzzy, and the colour data is imprecise anyway e.g. the illusory colours extracted for 3D objects).

I tried extending the reach of my search to matching several colours close to the inverted hue, but it felt very frustrating not to have a visual reference to the range of colours in a region and what colours were being searched over.

So I started experimenting with using a colour wheel input as a way to pick colour combinations and simultaneously see possible hue relations. I first tried mapping the colours from the standardised palettes by HSL round a circle.

‘Snapped to’ colours in the Cooper Hewitt collection. CSS4 (left) and Crayola (right) palettes mapped by hue (in HSL). Angle = hue, radius = lightness.

And to make it easier to see the possible colours, I wrote some code to map the CSS4 palette colours to a wheel.

CSS4 palette colours → mapped round a wheel. Hue (HSL) = angle, ordered by lightness

I realised at this point, though, that the resulting design doesn’t match a typical artist’s/pigment colour wheel (which has red, yellow, blue – RYB – primary colours). HSL is a simple transformation of RGB colour space, and therefore the wheel has red, green, blue primaries. If this colour wheel is used to search over design artefacts, surely it would be more appropriate to use a design closer to the norm for artists and designers? (These in-depth articles by David Briggs – part 1, part 2 – explain the differences between traditional and modern colour theory, and colour training for artists).

There is no ‘correct’ colour wheel to adopt, but converting my HSL colour wheel to something closer to an artist’s version (using code from Ben Knight’s implementation of Adobe’s ‘Kuler’ colour wheel) felt like a reasonable compromise here.

(Left) Colours mapped by hue (HSL). Angle = hue, radius = lightness. (Right) Colour mapping adjusted to more closely resemble an artist’s colour wheel.

Using this colour wheel as a guide and an input, I could see and choose which colours to query. By searching over multiple colours, the visualised results were better. (In the images below, white and black borders around tiles in the colour wheel indicate the searched-over colour combinations):

Purple against olive timeline

Orangered against cyan/blue timeline

Querying against colour data in HSV
While the results looked better with this prototype, the user interface is a mess and complicated to use. And the search query was not excluding objects that featured other colours in addition to the searched colour combination.

Sticking with the CSS4 palette was greatly complicating the task, so I abandoned using it. I converted all the original extracted colours (not ‘snapped’) from hex codes to HSV and created my own Elasticsearch index with the HSV colours stored as a nested datatype. This way I can: search over a hue range, with a threshold on saturation and value; exclude objects also featuring other hues; and it is simple to define more complex colour harmony searches (e.g. analogous, triadic, quadratic and split complementary).

Different colour harmonies tried in prototyping

Colour wheel graphic for objects
As a by-product, I realised I could repurpose my code to map individual object palettes round a colour wheel too. Thus, you get a compact graphic describing the colour relationships present in a single design. This is a nice example of the serendipity of designing, where you identify new possibilities as a result of seeing what you have already made.



(Above) Object with colour palette, (below) palette mapped to a wheel: easy to see complementary harmony


Colour wheel graphic examples

I adapted a simple artist’s (RYB) colour wheel to use as an input and tested the prototype with visitors at Royal College of Art’s January 2018 ‘Work in Progress’ show.

Testing the prototype with visitors at Royal College of Art’s Jan 2018 ‘Work in Progress’ show

In order to avoid reducing the size of the images (so it’s still possible to see what the objects are), I’ve capped the number of visualised objects to the 100 most saturated in colour.

There were few hits for the more complex harmonies (quadratic, tetradic, split complementary) and the results felt less convincing. I had widened the hue range to search over in order to increase the small number of hits, so the results were less visually cohesive anyway. And, in conversations with the museum curators, we decided to drop these more complex harmonies from the interface.

As mentioned earlier, there are some errors in the colour data. At this stage, since this setup only allows a fixed set of possible searches, with repeatable results, it was worth it for me to do some manual editing of the colour data to remove obvious errors.

Final interface design
For the final (more polished!) interface design, which is now on display, I set on adopting a colour wheel input inspired by this Hilaire Hiler design in Cooper Hewitt’s collection. (This wheel actually has 4 ‘psychological’ colour primaries and features 30 hues). The interface has 4 harmony options: monochromatic, complementary, analogous and spectrum (a rainbow colour option).

Color wheel picker, inspired by Hiler’s design, used in ‘Dive into Color’

 

‘Dive into Color’ installed at Cooper Hewitt. Photo credit: Caroline Koh Smith

‘Dive into Color’ installed at Cooper Hewitt. Photo credit: Caroline Koh Smith

What does the tool reveal?
Visualising the Cooper Hewitt data this way gives some sense of when colours appear in time. There are no results for purple pre-19th century. Perhaps because of the difficulty and expense of producing purple before synthetic dyes/pigments were developed in the 19th century?

Though, as often is the case interpreting collection visualisations, it is difficult to disentangle historical trends from the biases and character of what has been collected and how it has been catalogued. (And bear in mind I’m only visualising the 100 objects most saturated in colour for a search). For example, these green and purple Japanese prints of irises are clearly part of a set rather than indicating some colour trend around 1910. Using the images themselves as data points is helpful for diagnosing this.

The same purple-green visualisation demonstrates how the tool can connect artefacts across time, in this case with by similar colour scheme/design:

   
(Left) Frieze (USA), 1890–1910; Manufactured by Hobbs, Benton & Heath, (right) Sidewall, Anemone, 1960–66; Designed by Phoebe Hyde 

The tool surfaces colours, used in a particular material, that are strongly attached to design types. For example these English vivid blue and white late-18th century ceramic buttons/medallions:


(From left) Medallion (England), late 18th century, stoneware; Medallion (England), late 18th century, stoneware; Button (England), late 18th century; stoneware

Blue and white ceramics manufactured in the Netherlands in the late-17th century, early-18th century:

  
(From left) Plate (Netherlands), 1675–1725, tin-glazed earthenware; Plaque (Netherlands), 1675–1725, tin-glazed earthenware; Obelisk (Netherlands), ca. 1700–25, tin-glazed earthenware

And French red and white textiles in the late 18th/ early 19th century:


(From left) Textile (France), late 18th century, cotton; Textile (France), ca. 1850, cotton; Textile (France), 18th century, cotton

Visualising blue-yellow shows more saturated colour from mid-19th century onwards. Is this signalling changing fashion, or the availability of new synthetic dyes/pigments? Can we connect the more saturated harmony in designs from the mid-1800s with Chevreul’s influential text from the time ‘The Law of Simultaneous Colour Contrast’, describing how colour harmony can be used to create a more vibrant effect? Though a number of the earlier objects are textiles and the colours will have faded over time. Possibly a combination of these factors is at play here.

User evaluations
While I’ve discussed historical trends and the Cooper Hewitt collection, I’m also interested in how others might use a tool like this in their own projects, and with other collections. I conducted a number of interviews around this tool design with history of design students and colour history specialists, exploring their impressions of it and if/how they might use it in their own work. (I was also interested to talk with designers about using a tool like this for design inspiration, but struggled with recruiting!)

The history of design students (Masters students in History of Design from the Royal College of Art/Victoria & Albert Museum programme) discussed examples from their own work where such a tool could be useful. Example projects included: tracing the use of blue through time in anti-vaccination movement posters to convey trust; or pink clothing in the history of women’s protest movements. In both these examples a hue, rather than a more specific colour, was of interest. Out of these conversations, the most useful features to add would be a filter by object type, and to be able to narrow down a time period.

For the specialist colour audience, though, this tool design has some issues. Not least because I do not know how accurately the photos represent the true colours of the objects (what lighting conditions the photographs were taken in, if they have been retouched etc.). While the overall extracted colours seem generally good, they may not be precise enough for some. The control in searching by colour – only by hue – may also be too limited for some needs.

Seeing is believing?
Colour data is computationally extracted, in contrast with manually added metadata. Do these different cases require different considerations for designing visualisations?

In this post, I’ve used arguments like it ‘looked better’, or the results were ‘more satisfying’ to explain my design decision-making. Working with colour data I knew had errors, I was more comfortable adjusting parameters in my search queries and editing obviously wrong colour data to return what looked ‘better’ to me. For colour, you can immediately see when images appear in the visualisation don’t match. (Though, of course, looking at the visualised results will not tell you if there are absent items). In interviews, I asked whether this data massaging to produce more satisfying results bothered interviewees and was often told the person didn’t mind, but they’d worry if there were obvious errors appearing in the visualisation.

While prototyping the design in conversation with curators at Cooper Hewitt, we discussed the possibility of different versions of this tool: offering more control in search and not massaging parameters for in-depth researchers. But there is also value in visually satisfying results. As a curator expressed it: “We have a large number of professional designers and design students who come here … Just seeing beautiful examples of how people have used particular colour schemes is research. So the visually satisfying… seeing the most compelling works has a value as well. For the professional designers who, say ‘wow this is really incredible use of this colour scheme. I want to share this with my students.’

‘Dive into Color’ has since been exhibited in the London Design Festival 2018, and will hopefully go online at some point. Any feedback is very welcome: olivia.fletcher-vane@network.rca.ac.uk

Many thanks to Cooper Hewitt for their help with this project: especially Pamela Horn, Jennifer Cohlman Bracchi, Susan Brown and the technical team for getting ‘Dive into Color’ up and running in the galleries. Thanks to Neil Parkinson who showed me the Colour Reference Library at RCA, to Dr Alexandra Loske, Patrick Baty and RCA students for their thoughts, and to Jonny Jiang for help with the final UI design. And thanks to Stephen Boyd Davis for his continued help and support!

 

Interactive timeline design: seeking feedback!

Guest post by Olivia Vane

I’ve been visiting Cooper Hewitt for the last few months designing a new way of exploring the collection using timelines and tags. (For more background and details of the project, I’ve written a post here).

I’m set up with a prototype on a touchscreen in the Cooper Hewitt galleries today seeking impressions and feedback from visitors. Do drop in and have a play! I would love to hear your thoughts.

 

Exploring the Cooper Hewitt collection with timelines and tags: guest post by Olivia Vane

‘Black & white’ timeline detail, Cooper Hewitt data

A physical museum is itself a sort of data set — an aggregation of the micro in order to glimpse the macro. One vase means little on its own, beyond perhaps illustrating a scene from daily life. But together with its contemporaries, it means the contours of a civilization. And when juxtaposed against all vases, it helps create a first-hand account of the history of the world.
From ‘An Excavation Of One Of The World’s Greatest Art Collections

The ability to draw on historic examples from various cultures, to access forgotten techniques and ideas and juxtapose them with contemporary works, creates provocative dialogues and amplifies the historic continuum. This range is an asset few museums have or utilize and provides a continuing source of inspiration to contemporary viewers and designers.”
From ‘Making Design: Cooper Hewitt, Smithsonian Design Museum Collection’ p.28

Guest post by Olivia Vane

I’m 4 months into a 5-month fellowship at Cooper Hewitt working with their digitised collection. I’m normally based in London where I’m a PhD student in Innovation Design Engineering at the Royal College of Art supervised by Stephen Boyd Davis, Professor of Design Research. My PhD topic is designing and building interactive timelines for exploring cultural data (digitised museum, archive and library collections). And, in London, I have been working with partners at the V&A, the Wellcome Library and the Science Museum.

The key issue in my PhD is how we ‘make sense’ of history using interactive diagrams. This is partly about visualisation of things we already know in order to communicate them to others. But it is also about visual analytics – using visuals for knowledge discovery. I’m particularly interested in what connects objects to one another, across time and through time.

I am very fortunate to be spending time at Cooper Hewitt as they have digitised their entire collection, more than 200,000 objects, and it is publicly available through an API. The museum is also known for its pioneering work in digital engagement with visitors and technical innovations in the galleries. It is a privilege to be able to draw on the curatorial, historical and digital expertise of the staff around me here for developing and evaluating my designs.

As I began exploring the collection API, I noticed many of the object records had ‘tags’ applied to them (like ‘birds’, ‘black & white’, ‘coffee and tea drinking’, ‘architecture’, ‘symmetry’ or ‘overlapping’). These tags connect diverse objects from across the collection: they represent themes that extend over time and across the different museum departments. This tagging interested me because it seemed to offer different paths through the data around shape, form, style, texture, motif, colour, function or environment. (It’s similar to the way users on platforms like Pinterest group images into ‘boards’ around different ideas). An object can have many tags applied to it suggesting different ways to look at it, and different contexts to place it in.

Where do these tags come from? Here, the tags are chosen and applied by the museum when objects are included in an exhibition. They provide a variety of ways to think about an object, highlighting different characteristics, and purposely offer a contrasting approach to more scholarly descriptive information. The tags are used to power recommendation systems on the museum collection website and applications in the galleries. They constitute both personal and institutional interpretation of the collection, and situate each item in a multi-dimensional set of context.


Some examples of tags and tagged objects in the Cooper Hewitt collection

I was interested to trace these themes over the collection and, since objects often have multiple tags, to explore what it would be like to situate or view each object through these various lenses.

The temporal dimension is important for identifying meaningful connections between items in cultural collections, so my first thoughts were to map tagged objects by date.

I’m working on a prototype interface that allows users to browse in a visually rich way through the collection by tags. A user starts with one object image and a list of the tags that apply to that object. They may be interested to see what other objects in the collection share a given tag and how the starting image sits in each of those contexts. When they click a tag, a timeline visualisation is generated of images of the other objects sharing that tag – arranged by date. The user can then click on further tags, to generate new timeline visualisations around the same starting image, viewing that image against contrasting historical narratives. And if they see a different image that interests them in one of these timelines, they can click on that image making it the new central image with a new list of tags through which to generate timelines and further dig into the collection. By skipping from image to image and tag to tag, it’s easy to get absorbed in exploring the dataset this way; the browsing can be undirected and doesn’t require a familiarity with the dataset.


‘Coffee and tea drinking’ timeline: designs in the collection stretch from 1700 to the present with a great diversity of forms and styles, elaborate and minimal.

‘Water’ timeline. Here there are many different ways of thinking about water: images of garden plans with fountains and lakes from the 16th–18th Century, or modern interventions for accessing and cleaning water in developing countries. Contrasting representations (landscape painting to abstracted pattern) and functions (drinking to boating) stretch between.

‘Water’ timeline, detail


‘Space’ timeline: 1960s ‘space age’ souvenirs (Soviet and American) precede modern telescope imaging. And a 19th Century telescope reminds us of the long history of mankind’s interest in space.

I’m plotting the object images themselves as data points so users can easily make visual connections between them and observe trends over time (for instance in how an idea is visually represented or embodied in objects, or the types of objects present at different points in time). The images are arranged without overlapping, but in an irregular way. I hoped to emulate a densely packed art gallery wall or mood board to encourage these visual connections. Since the tags are subjective and haven’t been applied across the whole collection, I also felt this layout would encourage users to view the data in a more qualitative way.


Yale Center for British Art: Long Gallery, image credit Richard Caspole, YCBA & Elizabeth Felicella, Esto

Moodboard, image credit ERRE

Dealing with dates

How to work with curatorial dating?

While most of the post-1800 objects in the dataset have a date/date span expressed numerically, pre-1800 objects often only have date information as it would appear on a label: for example ‘Created before 1870s’, ‘late 19th–early 20th century’, ‘ca. 1850’ or ‘2012–present’. My colleagues at the Royal College of Art have previously written about the challenges of visualising temporal data from cultural collections (Davis, S.B. and Kräutli, F., 2015. The Idea and Image of Historical Time: Interactions between Design and Digital Humanities. Visible Language49(3), p.101).

In order to process this data computationally, I translated the label date text to numbers using the yearrange library (which is written for working with curatorial date language). This library works by converting, for example, ‘late 18th century’ to ‘start: 1775, end: 1799’ For my purposes, this seems to work well, though I am unsure how to deal with some cases:

  • How should I deal with objects whose date is ‘circa X’ or ‘ca. X’ etc.? At the moment I’m just crudely extending the date span by ±20 years.
  • How should I deal with ‘before X’? How much ‘before’ does that mean? I’m currently just using X as the date in this case.
  • The library does not translate BC dates (though I could make adjustments to the code to enable this…) I am just excluding these at the moment.
  • There are some very old objects in the Cooper Hewitt collection for example ‘1.85 million years old’, ‘ca. 2000-1595 BCE’ and ‘300,000 years old’. These will create problems if I want to include them on a uniformly scaled timeline! Since these are rare cases, I’m excluding them at the moment.

Skewing the timeline scale

The Cooper Hewitt collection is skewed towards objects dating post-1800 so to even out image distribution over the timeline I am using a power scale. Some tags, however, – such as ‘neoclassical’ or ‘art nouveau’ – have a strong temporal component and the power scale fails to even out image distribution in these cases.

How are the images arranged?

My layout algorithm aims to separate images so that they are not overlapping, but still fairly closely packed. I am using a rule that images can be shifted horizontally to avoid overlaps so long as there is still some part of the image within its date span. Since images are large data markers, it is already not possible to read dates precisely from this timeline. And the aim here is for users to observe trends and relationships, rather than read off exact dates, so I felt it was not productive to worry too much about exact placement horizontally. (Also, this is perhaps an appropriate design feature here since dating cultural objects is often imprecise and/or uncertain anyway). This way the images are quite tightly packed, but don’t stray too far from their dates.

‘Personal environmental control’ timeline: a dry juxtaposition of these decorated fans against modern Nest thermostats.

‘Foliate’ timeline, detail

‘Squares’ timeline

I’ve also tried to spread images out within date spans, rather than just use the central point, to avoid misleading shapes forming (such as a group of objects dating 18th century forming a column at the midpoint, 1750).

Things to think about

Interface design

  • The layout algorithm slows when there are many (100 or more) images visualised. Is there a more efficient way to do this?
  • I’m considering rotating the design 90° for web-use; I anticipate users will be interested to scroll along time, and scrolling vertically may improve usability with a mouse.
  • Would a user be interested to see different timeline visualisations next to each other, to compare them?
  • It could be interesting to apply this interface to other ways of grouping objects such as type, colour, country or other descriptor.
  • I need to build in a back button, or some way to return to previously selected images. Maybe a search option for tags? Or a way to save images to return to?

Tags

  • This visualisation design relies on curator-applied tags and, therefore, would be difficult to apply to other datasets: might there be a way to automate part of this? Maybe using computer vision technologies?
  • Since objects are only tagged if they are featured in an exhibition, the interface misses many relevant objects in the collection when visualising a theme. For instance there are 23 objects tagged ‘Japanese’, but keyword searching the collection for ‘Japanese’ returns 453 objects. While the interface works well with the current quantities of images (up to about 100), what changes to the design would be needed to increase this number?
  • What about grouping tags together? There is no dictionary or hierarchy to them so some are very similar, for instance: ‘floral’, ‘floral bouquets’, ‘floral swag’, ‘flower’, ‘flowering vine’, and ‘flowers’. Though it can be interesting to see the subtle differences in how related tags have been applied. For instance: ‘biomorphic’ is more often applied to modern objects; ‘nature’ is generally applied to depictions of nature such as landscape paintings; while ‘organic’ is applied in a more abstract sense to describe objects’ form.

I’m at a stage where I’d like to get user feedback from a range of audiences (general and scholarly) to explore some of these questions.

This is very much a work in progress, and feedback is welcome! (olivia.fletcher-vane@network.rca.ac.uk to get in touch by email)

Process Lab: Citizen Designer Digital Interactive, Design Case Study

Fig.1. Process Lab: Citizen Designer exhibition and signage, on view at Cooper Hewitt.

Fig.1. Process Lab: Citizen Designer exhibition and signage, on view at Cooper Hewitt

Background

The Process Lab is a hands-on educational space where visitors are invited to get involved in design process. Process Lab: Citizen Designer complimented the exhibition By the People: Designing a Better America, exploring the poverty, income inequality, stagnating wages, rising housing costs, limited public transport, and diminishing social mobility facing America today.

In Process Lab: Citizen Designer participants moved through a series of prompts and completed a worksheet [fig. 2]. Selecting a value they care about, a question that matters, and design tactics they could use to make a difference, participants used these constraints to create a sketch of a potential solution.

Design Brief

Cooper Hewitt’s Education Department asked Digital & Emerging Media (D&EM) to build an interactive experience that would encourage visitors to learn from each other by allowing them to share and compare their participation in exhibition Process Lab: Citizen Designer.

I served as project manager and user-experience/user-interaction designer, working closely with D&EM’s developer, Rachel Nackman, on the project. Interface Studio Architects (ISA) collaborated on concept and provided environmental graphics.

Fig. 2. Completed worksheet with question, value and tactic selections, along with a solution sketch

Fig. 2. Completed worksheet with question, value and tactic selections, along with a solution sketch

Process: Ideation

Project collaborators—D&EM, the Education Department, and ISA—came together for the initial steps of ideation. Since the exhibition concept and design was well established at this time, it was clear how participants would engage with the activity. Through the process of using cards and prompts to complete a worksheet they would generate several pieces of information: a value, a question, one to two tactic selections, and a solution sketch. The group decided that these elements would provide the content for the “sharing and comparing” specification in the project brief.

Of the participant-generated information, the solution sketch stood out as the only non-discrete element. We determined that given the available time and budget, a simple analog solution would be ideal. This became a series of wall-mounted display bins in which participants could deposit their completed worksheets. This left value, question, and tactic information to work with for the content of the digital interactive.

From the beginning, the Education Department mentioned a “broadcast wall.” Through conversation, we unpacked this term and found a core value statement within it. Phrased as a question, we could now ask:

“How might we empower participants to think about themselves within a community so that they can be inspired to design for social change?”

Framing this question allowed us to outline project objectives, knowing the solution should:

  • Help form a virtual community of exhibition participants.
  • Allow individual participants to see themselves in relation to that community.
  • Encourage participants to apply learnings from the exhibition other communities

Challenges

As the project team clarified project objectives, we also identified a number of challenges that the design solution would need to navigate:

  • Adding Value, Not Complexity. The conceptual content of Process Lab: Citizen Designer was complex. The design activity had a number of steps and choices. The brief asked that D&EM add features to the experience, but the project team also needed to mitigate a potentially heavy cognitive load on participants.
  • Predetermined Technologies. An implicit part of the brief required that D&EM incorporate the Pen into user interactions. Since the Pen’s NFC-reading technology is embedded throughout Cooper Hewitt, the digital interactive needed to utilize this functionality.
  • Spatial Constraints. Data and power drops, architectural features, and HVAC components created limitations for positioning the interactive in the room.
  • Time Constraints. D&EM had two months to conceptualize and implement a solution in time for the opening of the exhibition.
  • Adapting to an Existing Design. D&EM entered the exhibition design process at it’s final stages. The solution for the digital interactive had to work with the established participant-flow, environmental graphics, copy, furniture, and spatial arrangement conceived by ISA and the Education Department.
  • Budget. Given that the exhibition design was nearly complete, there was virtually no budget for equipment purchases or external resourcing.

Process: Defining a Design Direction

From the design brief, challenges, objectives, and requirements established so far, we could now begin to propose solutions. Data visualization surfaced as a potential way to fulfill the sharing, comparing and broadcasting requirements of the project. A visualization could also accommodate the requirement to allow an individual participants to compare themselves to the virtual exhibition community by displaying individual data in relation to the aggregate.

ISA and I sketched ideas for the data visualization [figs. 3 and 4], exploring a variety of structures. As the project team shared and reviewed the sketches, discussion revealed some important requirements for the data organization:

  • The question, value and tactic information should be hierarchically nested.
  • The hierarchy should be arranged so that question was the parent of value, and value was the parent of tactics.
Fig. 3. My early data visualization sketches

Fig. 3. My early data visualization sketches

Fig. 4. ISA’s data visualization sketch

Fig. 4. ISA’s data visualization sketch

With this information in hand, Rachel proceeded with the construction of the database that would feed the visualization. The project team identified an available 55-inch monitor to display the data visualization in the gallery; oriented vertically it could fit into the room. As I sketched ideas for data visualizations I worked within the given size and aspect ratio. Soon it became clear that the number of possible combinations within the given data structure made it impossible to accommodate the full aggregate view in the visualization. To illustrate the improbability of showing all the data, I created a leaderboard with mock values for the hundreds of permutations that result from the combination of 12 value, 12 question and 36 tactic selections [fig. 5, left]. Not only was the volume of information overwhelming on the leaderboard, but Rachel and I agreed that the format made no interpretive meaning of the data. If the solution should serve the project goal to “empower participants to think about themselves within a community so that they can be inspired to design for social change,” it needed to have a clear message. This insight led to a series steps towards narrativizing the data with text [fig. 5].

Concurrently, the data visualization component was taking shape as an enclosure chart, also known as a circle packing representation. This format could accommodate both hierarchical information (nesting of the circles) and values for each component (size of the circles). With the full project team on board with the design direction, Rachel began development on the data visualization using D3.js library.

Fig. 5. Series of mocks moving from a leaderboard format to a narrativized presentation of the data with an enclosure chart

Fig. 5. Series of mocks moving from a leaderboard format to a narrativized presentation of data with an enclosure chart

Process: Refining and Implementing a Solution

Through parallel work and constant communication, Rachel and I progressed through a number of decisions around visual presentation and database design. We agreed that to enhance legibility we should eliminate tactics from the visualization and present them separately. I created a mock that applied Cooper Hewitt’s brand to Rachel’s initial implementation of the enclosure chart. I proposed copy that wrapped the data in understandable language, and compared the latest participant to the virtual community of participants. I opted for percentage values to reinforce the relationship of individual response to aggregate. Black and white overall, I used hot pink to highlight the relationship between the text and the data visualization. A later iteration used pink to indicate all participant data points. I inverted the background in the lower quarter of the screen to separate tactic information from the data visualization so that it was apparent this data was not feeding into the enclosure chart, and I utilized tactic icons provided by ISA to visually connect the digital interactive to the worksheet design [fig. 2].

Next, I printed a paper prototype at scale to check legibility and ADA compliance. This let us analyze the design in a new context and invited feedback from officemates. As Rachel implemented the design in code, we worked with Education to hone the messaging through copy changes and graphic refinements.

Fig. 5. A paper prototype made to scale invited people outside the project team to respond to the design, and helped check for legibility

Fig. 5. A paper prototype made to scale invited people outside the project team to respond to the design, and helped check for legibility

The next steps towards project realization involved integrating the data visualization into the gallery experience, and the web experience on collection.cooperhewitt.org, the collection website. The Pen bridges these two user-flows by allowing museum visitors to collect information in the galleries. The Pen is associated with a unique visit ID for each new session. NFC tags in the galleries are loaded with data by curatorial and exhibitions staff so that visitors can use the Pen to save information to the onboard memory of the Pen. When they finish their visit the Pen data is uploaded by museum staff to a central database that feeds into unique URLs established for each visit on the collection site.

The Process Lab: Citizen Designer digital interactive project needed to work with the established system of Pens, NFC tags, and collection site, but also accommodate a new type of data. Rachel connected the question/value/tactic database to the Cooper Hewitt API and collections site. A reader-board at a freestanding station would allow participants to upload Pen data to the database [fig. 6]. The remaining parts of the participant-flow to engineer were the presentation of real time data on the visualization screen, and the leap from the completed worksheet to digitized data on the Pen.

Rachel found that her code could ping the API frequently to look for new database information to display on the monitor—this would allow for near real-time responsiveness of the screen to reader-board Pen data uploads. Rachel and I decided on the choreography of the screen display together: a quick succession of entries would result in a queue. A full queue would cycle through entries. New entries would be added to the back of the queue. An empty queue would hold on the last entry. This configuration assumed that if the queue was full when they added their entry participants may not see their data immediately. We agreed to offload the challenge of designing visual feedback about the queue length and succession to a subsequent iteration in service of meeting the launch deadline. The queue length has not proven problematic so far, and most participants see their data on screen right away.

Fig. 6. Monitor displaying the data visualization website; to the left is the reader-board station

Fig. 6. Monitor displaying the data visualization website; to the left is the reader-board station

As Rachel and I brought the reader board, data visualization database, and website together, ISA worked on the graphic that would connect the worksheet experience to the digital interactive. The project team agreed that NFC tags placed under a wall graphic would serve as the interface for participants to record their worksheet answers digitally [fig. 7].

Fig. 7. ISA-designed “input graphic” where participants record their worksheet selections; NFC tags beneath the circles write question, value and tactic data to the onboard memory of the Pen

Fig. 7. ISA-designed “input graphic” where participants record their worksheet selections; NFC tags beneath the circles write question, value and tactic data to the onboard memory of the Pen

Process: Installation, Observation & Iteration

Rachel and I had the display website ready just in time for exhibition installation. Exhibitions staff and the project team negotiated the placement of all the elements in the gallery. Because of obstacles in the room, as well as data and power drop locations, the input wall graphic [fig. 7] had to be positioned apart from the reader-board and display screen. This was unfortunate given the interconnection of these steps. Also non-ideal was the fact that ISA’s numeric way-finding system omitted the step of uploading Pen data at the reader-board and viewing the data on-screen [fig.1]. After installation we had concerns that there would be low engagement with the digital interactive because of its disconnect from the rest of the experience.

As soon as the exhibition was open to the public we could see database activity. Engagement metrics looked good with 9,560 instances of use in the first ten days. The quality of those interactions, however, was poor. Only 5.8% satisfied the data requirements written into the code. The code was looking for at least one question, one value, and one tactic in order to process the information and display it on-screen. Any partial entries were discounted.

Fig. 8. A snippet of database entries from the first few days of the exhibition showing a high number of missing question, value and tactic entries

Fig. 8. A snippet of database entries from the first few days of the exhibition showing a high number of missing question, value and tactic entries

Conclusion

The project team met the steep challenges of limited time and budget—we designed and built a completely new way to use the Pen technology. High engagement with the digital interactive showed that what we created was inviting, and fit into the participatory context of the exhibition. Database activity, however, showed points of friction for participants. Most had trouble selecting a question, value and tactic on the input graphic, and most did not successfully upload their Pen data at the reader-board. Stringent database requirements added increased difficulty.

Based on these observations, it is clear that the design of the digital interactive could be optimized. We also learned that some of the challenges facing the project could have been mitigated by closer involvement of D&EM with the larger exhibition design effort. Our next objective is to stabilize the digital interactive at an acceptable level of usability. We will continue observing participant behavior in order to inform our next iterations toward a minimum viable product. Once we meet the usability requirement, our next goal will be to hand-off the interactive to gallery staff for continued maintenance over the duration of the exhibition.

As an experience, the Process Lab:Citizen Designer digital interactive has a ways to go, but we are excited by the project’s role in expanding how visitors use the Pen. This is the first time that we’ve configured Pen interactivity to allow visitors to input information and see that input visualized in near real-time. There’s significant potential to reuse the infrastructure of this project again in a different exhibition context, adapting the input graphic and data output design to a new educational concept, and the database to new content.

Museums and the Web Conference Recap: Administrative Tools at Cooper Hewitt

The Labs team had a great time at Museums and the Web this year. We published two papers for the conference and presented them both to the audience of cultural heritage thinkers, makers, planners and administrators. Sam Brenner and I shared our paper, “Winning (and losing) hearts and minds of museum staff: Administrative interfaces at Cooper Hewitt,” which outlines the process of designing, developing and iterating two in-house built, staff-facing tools: Tagatron and the Pen Pairing Station. Both administrative tools are essential aides to staff managing new responsibilities associated with visitor-facing gallery technologies.

Here is the deck from our presentation:

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Administrative interfaces at Cooper Hewitt

Introduction

  • Cooper Hewitt, Smithsonian Design Museum. New York, New York.
  • Our strategy around presenting design is to expose process—how things are made, how they are conceived, how they are designed.
  • This presentation will speak to our philosophy of openness around design process in sharing part of the back-story of how our current visitor-facing experience came together and how it’s maintained.

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Visitor Interfaces

  • The visitor-facing technologies in the museum, introduced in 2014, invite new forms of engagement with the Cooper Hewitt collection. They encourage active participation, letting visitors play, design and collect through multi-touch table applications and the Pen.
  • Before we were able to re-design the visitor’s relationship to the museum we went through comprehensive changes at every level.

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Comprehensive Re-design / Institutional Shift

  • We began a restoration of the mansion, stripping it down to its Carnegie steel girders.
  • To a similar degree we rethought the organizational infrastructure of Cooper Hewitt with a comprehensive re-design of operations, workflows and responsibilities.

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New Responsibilities (for Everyone)

  • There were new jobs created to support the new visitor experience, including that of our Gallery Technology Manager, Mary Fe, whose job responsibilities include maintaining the Pens and troubleshooting touch tables and gallery interactives
  • The re-design affects every staff member at Cooper Hewitt:
  • Registrars: aggressive timetable to enter data
  • Security: understand the mission and visitor experience, teaching visitors on pen usage
  • Exhibitions: label programming, maintenance
  • Curators: tags, relations, chat formatting for length
  • Visitor services: pen pairing – whole new step in between “welcome” and ticket sale
  • Before we got to this stage there was the task of onboarding staff to new responsibilities, which fell largely to the Digital & Emerging Media department. With the allocation of new responsibilities also came the opportunity to create tools that could facilitate some of the work.

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Defining the Need for Considered Interfaces

  • Why did we decide that new interfaces were necessary in certain parts of the workflow?
  • We started with observation, watching workflows as they emerged. We created tools to assist where necessary. The need for interfaces was in part logistical, in part technical and also in part human.
  • Candidates for interface development are parts of the new digital ecosystem where there is:
  • High volume of data
  • Large number of users
  • Complex tasks
  • Something that needs constraints or enforcement
  • Example: the job of assigning tags and related objects to everything we put on display for the reopening. The touch table interfaces utilize tag and related object information. This data does not live in TMS, so it is housed in a custom database.
  • The task of creating the data fell to the curators. Originally this was stored in Excel files. While the curators were happy using spreadsheets, we identified a few major issues with them. The biggest one was that every department had devised their own schema for storing the data, which would ultimately have to be reconciled
  • This example fits all of the criteria above.

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Case Study 1: Tagatron

  • Explicit purpose of the Tagatron tool: make the work quicker; make the metadata consistent; make the organization of the metadata consistent
  • Making this tool highlighted for the digital team the complex relationship between the work, the tool, and the people responsible for each—even though we believed the tool made things easier, the tool had its own set of ongoing technical and usability issues
  • We found that those issues propagated an amount of distrust or lack of confidence in the larger project. Some of these were due to bugs in the tool, but some of it was just that now it was known that this was work that would be “enforced” or taken more seriously, which made users uncomfortable.
  • Key idea: the interface takes on a symbolic value in representing “new responsibilities” and can bring about issues that it might not have been designed to address. It takes on a complex position between human needs and technical needs.

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Tagatron (continued)

  • These graphs illustrate how prolific the task of tagging and relating objects is. It was important to build Tagatron because it is crucial tool in the ongoing operation of the museum’s digital experience. More so than the spreadsheets ever could, it allows for scalability.
  • Since the re-opening the tool went through one major design and backend overhaul, and continues to see small iterations.

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Case Study 2: Pen Pairing Stations

  • Context of Pen Pairing: Every visitor to the museum receives a Pen. At the museum’s front desk each Pen is paired with a unique admission ticket. Every ticket has a shortcode identifier that allows visitors to retrieve their Pen visit data online when they enter the code on their ticket.
  • Pen pairing is done at a very critical point in the visitor experience when the interaction needs to be quick and frictionless. Visitor Services Associates have to coordinate a number of simultaneous tasks.

Pen Pairing Station (continued)

  • This video depicts the Pen pairing process behind the front desk. It documents the first version of the Pen Pairing application, and shows the exposed Pen-reading circuit board before housing was built.
  • Pen pairing is one of the most demanding of the new responsibilities created by the “new experience”–has to fit between welcoming a visitor, taking their money, answering any questions, looking up their member ID.
  • Each use of the tool only lasts 5-10 seconds but we’ve spent many hours and built many versions of this tool to figure out exactly what needs to happen in that time to accomplish all the tasks, including updating databases, handling failures, serial communication
  • Every one of these iterations gave us an opportunity to be connected to the staff using the tools, not only to make something that works better, but to be a part of the conversation

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Administrative Interfaces: What does success look like? How does it feel?

  • In informal interviews with Tagatron users we found trust to be a central theme of users’ response to the interface
  • Since Tagatron augments the curators’ use of TMS, they were less trusting of its database as a long-lasting data repository
  • Improving user feedback (like confirmation messages) helped build trust in the interface
  • Bill Moggridge, Designing Interaction: designing interaction is designing the relationship between people and things
  • We came to realize the responsibility of designing interfaces—validating and responding to users’ concerns; acknowledging the burden of new responsibilities
  • Administrative interfaces at the crux of the staff relationship to the new Cooper Hewitt experience
  • Anticipating issues in developing and maintaining administrative interfaces (when success feels like failure):
  • First, the human factor: being open to the feedback and creating an environment where the channels exist to communicate staff thoughts on the tool.
  • Second, the technical factor: being able to act on what you hear from staff and make the required changes to complete the feedback loop.
  • Our responsibility as facilitators of technology in the museum to hear and act on concerns.

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Questions to ask when starting an administrative application to anticipate issues and accommodate of feedback.

Question 1: To what degree should the (administrative) tool fit with pre-existing notions?

  • This question addresses the need to understand contextual use of the tool
  • Tagatron: curatorial culture around spreadsheets and TMS
  • Pen Pairing Station: this tool disrupted the expected ticket selling workflow. We learned the that the tool needed to make Pen Pairing as unobtrusive as possible

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Question 2: How much of the underlying technology should come through to the interface?

  • Infrastructure & interfaces are layers of an onion—the best mental model for a tool’s interface might not reflect the best technical model for its back end
  • Tagatron: the filtering tools were a reflection of how data was stored in the database, not how curators expected it
  • Pen Pairing Station: error messages from all parts of the application stack came through to the user unaltered, this was not helpful to users
  • Highlights the need for a technical solution that allows for flexibility in the middle, “translation layer” of an application

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Question 3: What kinds of feedback does the tool provide?

  • Feedback is the voice of the interface/ its personality–is it finicky or reliable? Annoying or supportive?
  • Tagatron: missing feedback created distrust
  • Pen Pairing: too much feedback caused confusion (error messages, validation handshake)
  • Our design and production methodology: working code always wins/ learning through doing; build small, working prototypes and continually iterate.
  • A more anticipatory form of design (like design thinking) could have helped us find answers to this question sooner

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Question 4: Is it an appropriate time for experimentation?

  • Tagatron’s v1 included relatively unknown-to-us technology like MongoDB and nodejs. We should have used more familiar technology or done small-scale tests before implementing a project of this scale–it severely hindered our ability to accommodate feedback
  • Other tools we built that involved experimental tech were only successful because their scale and userbase were far smaller (label writer)

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The result of everything: bridges, lines of communication opened

  • Building administrative tools for staff created cross-departmental conversation—in taking on the role of building and maintaining Tagatron and the Pen Pairing Station, the Digital & Emerging Media team engaged users from departments across the museum and observed closely how the tools fit into staff members’ larger roles

Happy Staff = Happy Visitors: Improving Back-of-House Interfaces

“You have to make the back of the fence that people won’t see look just as beautiful as the front, just like a great carpenter would make the back of a chest of drawers … Even though others won’t see it, you will know it’s there, and that will make you more proud of your design.”

—Steve Jobs

In my last post I talked about improvements to online ticketing based on observations made in the first weeks after launching the Pen.

Today’s post is about an important internal tool: the registration station whose job is to pair a new ticket with a new pen. Though visitors will never see this interface, it’s really important that it be simple, easy, clear, and fast. It is also critical that staff are able to understand the feedback from this app because if a pen is incorrectly paired with a ticket then the visitor’s data (collections and creations) will be lost.

Like a Steve-Jobs-approved iPod or a Van Cleef & Arpels ruby brooch, the “inside” of our system should be as carefully and thoughtfully designed as the outside.

the view from behind a desk with screens and wires everywhere. a tablet positioned upright with some tiny text and bars of color.

Version 1 of the app was functional but cluttered, with too much text, and no clear point of focus for the eye.

Because the first version of the app was built to be procedurally functional, its visual design was given little consideration. However, the application as a whole was designed so that the user interface – running in a web browser – was completely separate from the underlying pen pairing functionality, which makes updating the front-end a relatively straightforward task.

Also, we were getting a few complaints from visitors who returned home eager to see their visit diary, and were disappointed to see that their custom URL contained no data. We suspected this could have been a result of the poor UI at ticketing.

With this in mind, I sat behind the desk to observe our staff in action with real customers. I did about three sessions, for about ten minutes each, sometimes during heavy visitor traffic and sometimes during light traffic. Here’s what I kept an eye on while observing:

  • How many actions are required per transaction? Is there any way to minimize the number of “clicks” (in this case, “taps”) required from staff?
  • Is the visual feedback clear enough to be understood with only partial attention? Or do  typography, colors, and composition require an operator’s full attention to understand what’s going on?
  • What extraneous information can we minimize or omit?
  • What’s the critical information we should enlarge or emphasize?

After observing, I tried my hand at the app myself. This was actually more edifying than doing observations. Kathleen, our head of Visitor Services, had a batch of about 30 Pens to pair for a group, and I offered to help. I was very slow with the app, so I wasn’t really of much help, moving through my batch of pens at about half the speed of Kathleen’s staff.

Some readers may be thinking that since the desk staff had adjusted to a less-than-excellent visual design and were already moving pretty fast with it, this could be a reason not to improve it. As designers, we should always be helping and improving. Nobody should have to live with a crappy interface, even if they’ve adjusted to it! And, there will be new staff, and they will get to skip the adjustment process and start on the right foot with a better-designed tool.

My struggle to use the app was fuel for its redesign, which you can see germinating in my drawings below.

some marker sketches of a tablet interface with lots of scribbled notes

After several rounds of paper sketches like these, the desk reps and I decided on this sequence as the starting point for version two of the app.

These were the last in a series of drawings that I worked through with the desk staff. So our first few “iterative prototypes” were created and improved upon in a matter of minutes, since they were simply scribbled on paper. We arrived at the above stopping point, which Sam turned into working code.

Here’s what’s new in version 2:

  • The most important information—the alphanumeric shortcode— is emphasized. The font is about 6 or 7 times bigger, with exaggerated spacing and lots of padding (white space) on all sides for increased legibility. Or as I like to call it, “glanceability.” This helps make sure that the front of house staff pair the correct pen with the correct ticket.
  • Fewer words. For example, “Check Out Pen With This Shortcode” changed to “GO”, “Pen has been successfully checked out and written with shortcode ABCD” changed to “Success,” etc. This makes it easier for staff to know, quickly, that the process has worked and they can move on to the next ticket/pen/customer.

“I didn’t have time to write a short letter, so I wrote a long one instead.”
Mark Twain

  • More accurate words. Our team uses a different vernacular from the people working at the desk. This is normal, since we don’t work together often, and like any neighboring tribes, we’ve developed subtly different words for different things. Since this app is used by desk staff, I wanted it to reflect their language, not ours. For example, “Pair” is what they call “check-out” and “Return” is what they call “check-in.”
  • Better visual hierarchy: The original app had many competing horizontal bands of content, with no clear visual clue as to which band needed the operator’s attention at any given time. We used white space, color (green/yellow/red for go/wait/stop), and re-arranging of elements (less-used features to the bottom, more-used features to the top) to better direct the eye and make it clear to the user what she ought to be looking at.
  • Simple animations to help the user understand when the app is “working” and they should just wait.

Still to come are added features (bulk pairing, maintenance mode) and any ideas the desk reps might develop after a couple of weeks of using the new version.

Imagine how difficult this process would have been if the museum had outsourced all of its design and programming work, or if it were all encased in a proprietary system.

Upending ticketing

One of the opportunities we have right now is to challenge the conventional wisdom that back-of-house systems need to always be ‘enterprise grade’. As we are currently in renovation mode and our exhibitions and programs are happening offsite and around the city, we have the chance to rethink and experiment with different systems to perform common functions such as ticketing. In so doing we are looking at the way different systems shape visitor/staff interactions and are also able to refocus by choosing systems on their user experience rather than their ‘backwards compatibility’.

A recent change we’ve made is to use EventBrite for ticketing, replacing a system that despite being tightly integrated with our donor management system placed an inscrutable purchasing interface between the customer and their desired tickets. It isn’t a permanent solution (what is these days?), but more the opening of a ‘possibility space’.

So how is it going?

Our ticket selling velocity has increased – events sell more quickly – and we’ve been able to integrate ticket selling directly into our email marketing, as well. When ticket price points have reached capacity we’ve used automatic waitlisting and we’ve even been able to collect donations as purchasers buy tickets, and we’ve also been able to issue refunds easily when required. Most importantly the customer experience of purchasing tickets has vastly improved.

Last night, we had our first trial of a medium size event check-in. Using the EventBrite iPhone Check-In App we were able to run a cashless door using staff members’ iPhones to check everyone in quickly. Checkins were done via ticket scans and where people had forgotten their printed ticket, by name. Each iPhone synced to the master list meaning that we could easily ‘add extra ticket staff’ to process more people if we had a logjam. This had a nice side effect of freeing up staff time to direct visitors to our roving iPads for quick signup to our mailing list on their way into the venue.

But the purpose of deploying lightweight technologies as a replacement for gargantuan enterprise systems is not just about improving visitor experience, or streamlining back-of-house operations – it is also about positioning us to reconceptualise the type of entry/ticketing experience we might want for our new building and galleries when they are completed.

If it is possible to do the entry experience to events in a seamless mannner with only mobile devices, can a museum jettison its ticket counter in a redesign? It also makes us ask ourselves to be specific about the other functions ticket counters might serve.